https://claudiakruse.com Claudia Kruse | Creative Director Sun, 23 Jul 2023 02:20:33 +0000 https://claudiakruse.com en https://claudiakruse.com/Slideshow Sun, 05 Feb 2017 19:58:51 +0000 Claudia Kruse | Creative Director https://claudiakruse.com/Slideshow https://claudiakruse.com/The-Starting-Point Mon, 06 Feb 2017 23:40:03 +0000 Claudia Kruse | Creative Director https://claudiakruse.com/The-Starting-Point The Starting Point Chapter I 1937 — 2017 <img width="5937" height="3893" width_o="5937" height_o="3893" data-src="https://freight.cargo.site/t/original/i/f881bffc48c71b1a167ab53fdb78cd2e2b37f433257f8e4538d9430a9e8d6642/kuxqqq7bljc-tiago-almeida.jpg" data-mid="1095705" border="0" src="https://freight.cargo.site/w/1000/i/f881bffc48c71b1a167ab53fdb78cd2e2b37f433257f8e4538d9430a9e8d6642/kuxqqq7bljc-tiago-almeida.jpg" /> Year by year, month by month, the plight of our fragmentary and precarious civilization becomes more serious. Fascism abroad grows more bold and ruthless in its foreign ventures, more tyrannical toward its own citizens, more barbarian in its contempt for the life of the mind. Even in our own country we have reason to fear a tendency toward militarization and the curtailment of civil liberty. Preface (p. 3) The Earth; The Starting Point <img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/9124de137ed7278b6111224ea17982bb3ac96eba86981853863202a0bb978340/2xvnv8gj3zk-samuel-zeller.jpg" data-mid="1095706" border="0" src="https://freight.cargo.site/w/1000/i/9124de137ed7278b6111224ea17982bb3ac96eba86981853863202a0bb978340/2xvnv8gj3zk-samuel-zeller.jpg" /> The Earth; The Starting Point Preface (p. 3) No visiting angel, or explorer from another planet, could have guessed that this bland orb teemed with vermin, with world-mastering, self-torturing, incipiently angelic beasts. <img width="4870" height="3247" width_o="4870" height_o="3247" data-src="https://freight.cargo.site/t/original/i/b2e8d310efaf43ef58da605ca0b2729acb4da51e60422c01be6033d76046f150/kczzaboax9y-samuel-zeller.jpg" data-mid="1095707" border="0" src="https://freight.cargo.site/w/1000/i/b2e8d310efaf43ef58da605ca0b2729acb4da51e60422c01be6033d76046f150/kczzaboax9y-samuel-zeller.jpg" /> <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/d7dc664d650706a56cdc3a3ac9d69ed1a9b6daa49ede783310051b12872498ca/xoci18awxdk-matthew-henry.jpg" data-mid="1095708" border="0" src="https://freight.cargo.site/w/1000/i/d7dc664d650706a56cdc3a3ac9d69ed1a9b6daa49ede783310051b12872498ca/xoci18awxdk-matthew-henry.jpg" /> <img width="4485" height="2990" width_o="4485" height_o="2990" data-src="https://freight.cargo.site/t/original/i/a2a803d1ab5cf04079c07f1b3be052e161f3e5c93c1847af7bd496adcaa3ce03/lz2lb1s_z7s-daniel-lozano-valdes.jpg" data-mid="1095710" border="0" src="https://freight.cargo.site/w/1000/i/a2a803d1ab5cf04079c07f1b3be052e161f3e5c93c1847af7bd496adcaa3ce03/lz2lb1s_z7s-daniel-lozano-valdes.jpg" /> <img width="5224" height="3236" width_o="5224" height_o="3236" data-src="https://freight.cargo.site/t/original/i/215428b712094ec5d407fe0e6fe1c5851f640a97d9cb278f716bbe7bbd3b4d34/kt7y-z8fqzy-joel-filipe.jpg" data-mid="1095709" border="0" src="https://freight.cargo.site/w/1000/i/215428b712094ec5d407fe0e6fe1c5851f640a97d9cb278f716bbe7bbd3b4d34/kt7y-z8fqzy-joel-filipe.jpg" /> <img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/2c15a20119cb5a59657a8c039dd9988e4f70354f1b16ebcd51e76c82a9f77299/77oxlgwwow0-samuel-zeller.jpg" data-mid="1095712" border="0" src="https://freight.cargo.site/w/1000/i/2c15a20119cb5a59657a8c039dd9988e4f70354f1b16ebcd51e76c82a9f77299/77oxlgwwow0-samuel-zeller.jpg" /> <img width="6016" height="4016" width_o="6016" height_o="4016" data-src="https://freight.cargo.site/t/original/i/7354b84669be96f3d7ed729cc2f4cfc46bbfe9d36b0786a3cc32a360891b363e/sajt7gecwrg-chuttersnap.jpg" data-mid="1095711" border="0" src="https://freight.cargo.site/w/1000/i/7354b84669be96f3d7ed729cc2f4cfc46bbfe9d36b0786a3cc32a360891b363e/sajt7gecwrg-chuttersnap.jpg" /> <img width="4288" height="2656" width_o="4288" height_o="2656" data-src="https://freight.cargo.site/t/original/i/425a1a9811c0f99269ddd9fb7770bb665155404f291e31159748608914452c85/f4.jpg" data-mid="1095713" border="0" src="https://freight.cargo.site/w/1000/i/425a1a9811c0f99269ddd9fb7770bb665155404f291e31159748608914452c85/f4.jpg" /> <img width="4485" height="2778" width_o="4485" height_o="2778" data-src="https://freight.cargo.site/t/original/i/4fc936e617d68ebb51c3727a3b1d442f23782ac4064de7fa4b041d2759629f0e/feature4.jpg" data-mid="1095714" border="0" src="https://freight.cargo.site/w/1000/i/4fc936e617d68ebb51c3727a3b1d442f23782ac4064de7fa4b041d2759629f0e/feature4.jpg" /> <img width="4485" height="2778" width_o="4485" height_o="2778" data-src="https://freight.cargo.site/t/original/i/46be8979d1ae79368c4653a78ecf38b50c67b6c8d8559054892959f7af4e7df2/feature3.jpg" data-mid="1095715" border="0" src="https://freight.cargo.site/w/1000/i/46be8979d1ae79368c4653a78ecf38b50c67b6c8d8559054892959f7af4e7df2/feature3.jpg" /> <img width="3000" height="1858" width_o="3000" height_o="1858" data-src="https://freight.cargo.site/t/original/i/0cc467c919184e1a5996cd4de663c95fb9c6590f94b648da980a2b818adf5840/f3.jpg" data-mid="1095716" border="0" src="https://freight.cargo.site/w/1000/i/0cc467c919184e1a5996cd4de663c95fb9c6590f94b648da980a2b818adf5840/f3.jpg" /> The universe now appeared to me as a void wherein floated rare flakes of snow, each flake a universe. https://claudiakruse.com/Violet-Paper Mon, 06 Feb 2017 23:40:03 +0000 Claudia Kruse | Creative Director https://claudiakruse.com/Violet-Paper VIOLET GREY: In an effort to expand our audience, we created a printed broadsheet divulging our Hollywood beauty secrets and the beauty industry’s most sought out products.&nbsp; To create awareness, we created a social campaign and couriered the broadsheet along with 9 full-size Approved by the Violet Code beauty products to 300 influencers, which in return thanked us for their gift on their social channels.&nbsp; <img width="1280" height="1720" width_o="1280" height_o="1720" data-src="https://freight.cargo.site/t/original/i/42ae5df15ab4f958560a26c4da032cf5edfacca89eda4d9c6ca146fed92727e1/paper.jpg" data-mid="1105887" border="0" src="https://freight.cargo.site/w/1000/i/42ae5df15ab4f958560a26c4da032cf5edfacca89eda4d9c6ca146fed92727e1/paper.jpg" /> The Violet Paper features Emilia Clarke at the home of Robert Evans. &nbsp; photography by Naj Jamai written by Christine Whitneymakeup by Lottie styled by Petra Flannery ↓ printed broadsheet <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/226c40bb69fcac87eb52c1a56e9c5f2b07f3a3e49d2f421f33fa74d226a7f674/page13.jpg" data-mid="1105883" border="0" src="https://freight.cargo.site/w/1000/i/226c40bb69fcac87eb52c1a56e9c5f2b07f3a3e49d2f421f33fa74d226a7f674/page13.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/44c529571434e004d0f81e589f244e5636ba54161cf7586fb614e0e5de374b27/page15.jpg" data-mid="1105881" border="0" src="https://freight.cargo.site/w/1000/i/44c529571434e004d0f81e589f244e5636ba54161cf7586fb614e0e5de374b27/page15.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/950e81312173ff41a07646e829577308df7783195fc94da7f669fb7c10e4ac12/page17.jpg" data-mid="1105878" border="0" src="https://freight.cargo.site/w/1000/i/950e81312173ff41a07646e829577308df7783195fc94da7f669fb7c10e4ac12/page17.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/94b83e13ab798b33f6e0a5110b273f87165210ac28e76dd6b29b9ccbce5e2fe4/page18.jpg" data-mid="1105875" border="0" src="https://freight.cargo.site/w/1000/i/94b83e13ab798b33f6e0a5110b273f87165210ac28e76dd6b29b9ccbce5e2fe4/page18.jpg" /> For the Violet Looks, we transformed a quartet of well-known Los Angeles models photography by Guy Aroch written by Laura Jordan makeup by Mai Quynh ↓ printed broadsheet <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/3c0959b88acdfbcbaab09676f3b67f9d3a0561b521d6812ae838f603901c6893/page19.jpg" data-mid="1105876" border="0" src="https://freight.cargo.site/w/1000/i/3c0959b88acdfbcbaab09676f3b67f9d3a0561b521d6812ae838f603901c6893/page19.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/73db83b68055bf8cec2e8a93d566f5677f9e89f647427380637ae1aaecaa1d1e/page10.jpg" data-mid="1105884" border="0" src="https://freight.cargo.site/w/1000/i/73db83b68055bf8cec2e8a93d566f5677f9e89f647427380637ae1aaecaa1d1e/page10.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/0bd87999d76ccb8edd3b7682664b0c02d54e2c79f12bf98e8a35feaa197d03bd/page11.jpg" data-mid="1105885" border="0" src="https://freight.cargo.site/w/1000/i/0bd87999d76ccb8edd3b7682664b0c02d54e2c79f12bf98e8a35feaa197d03bd/page11.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/cb94951d5e7705fb7678fca6226bb55043d78f2bd25c200032b59743e11222bd/page12.jpg" data-mid="1105882" border="0" src="https://freight.cargo.site/w/1000/i/cb94951d5e7705fb7678fca6226bb55043d78f2bd25c200032b59743e11222bd/page12.jpg" /> We also created digital and social content to support the launch and ecommerce. Mai Quynn creates the artist’s cat eye on Lindsey Wixson, the west coast transplant. ↓ editorial file/digital <img width="1328" height="998" width_o="1328" height_o="998" data-src="https://freight.cargo.site/t/original/i/da6d26ee35da478df93a34786a5f1270a6ec6868737741a35bdc23e75cf4fdf6/2.jpg" data-mid="1162826" border="0" src="https://freight.cargo.site/w/1000/i/da6d26ee35da478df93a34786a5f1270a6ec6868737741a35bdc23e75cf4fdf6/2.jpg" /><img width="2134" height="10441" width_o="2134" height_o="10441" data-src="https://freight.cargo.site/t/original/i/085efb1e615786540944d923d5802c139436094d726b7575137011a5ef1da6b3/FireShot-Capture-21---The-Artists-Cat-Eye-I-The-Violet-File_---https___www.violetgrey.com_violet--copy.jpg" data-mid="1160623" border="0" src="https://freight.cargo.site/w/1000/i/085efb1e615786540944d923d5802c139436094d726b7575137011a5ef1da6b3/FireShot-Capture-21---The-Artists-Cat-Eye-I-The-Violet-File_---https___www.violetgrey.com_violet--copy.jpg" /> To continue the LA Calling series, Mai Quynh creates a daytime smoky eye that harkens back to the supermodel heydey to the LA artist and model Jane Meseley. ↓ editorial file/digital <img width="1328" height="998" width_o="1328" height_o="998" data-src="https://freight.cargo.site/t/original/i/92f210bb7ce733048aa5c9956182a21ed27438098cd14cee2ea6c0ab4abc1322/1.jpg" data-mid="1162824" border="0" src="https://freight.cargo.site/w/1000/i/92f210bb7ce733048aa5c9956182a21ed27438098cd14cee2ea6c0ab4abc1322/1.jpg" /><img width="2134" height="10458" width_o="2134" height_o="10458" data-src="https://freight.cargo.site/t/original/i/4e229cd9867388ea0147eddd83121f9c2a74a5896ea73c78f8a04fe7f4270c3a/90sneutrals-copy.jpg" data-mid="1160606" border="0" src="https://freight.cargo.site/w/1000/i/4e229cd9867388ea0147eddd83121f9c2a74a5896ea73c78f8a04fe7f4270c3a/90sneutrals-copy.jpg" /> We chose 17 Summer Staples, Hollywood Approved–essentials for the sun-drenched days and sultry nights.The Editor’s Picks are Approved by the Violet Code and are essential products for your cosmetic wardrobe. ↓ printed broadsheet <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/da24060046e49214033ac06bf5159167947a861420b911b45225cf57264b830f/page6.jpg" data-mid="1105873" border="0" src="https://freight.cargo.site/w/1000/i/da24060046e49214033ac06bf5159167947a861420b911b45225cf57264b830f/page6.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/69a9b8bb42869d87082a960fea02ca95c1e1a38aebb2e66c2a096da5268f3d42/page7.jpg" data-mid="1105872" border="0" src="https://freight.cargo.site/w/1000/i/69a9b8bb42869d87082a960fea02ca95c1e1a38aebb2e66c2a096da5268f3d42/page7.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/8b4ccb71be71a84d6938408d18e5cfdece3e28228d9937f534c0fc8c2635eef8/page8.jpg" data-mid="1105874" border="0" src="https://freight.cargo.site/w/1000/i/8b4ccb71be71a84d6938408d18e5cfdece3e28228d9937f534c0fc8c2635eef8/page8.jpg" /> ↓ social<img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/2cc227cfb54da51212773dfa8e6d59b39ce831480bb5efb26245251928779fad/violetpaper.jpg" data-mid="1414225" border="0" src="https://freight.cargo.site/w/1000/i/2cc227cfb54da51212773dfa8e6d59b39ce831480bb5efb26245251928779fad/violetpaper.jpg" /> https://claudiakruse.com/C-Beyond Sun, 23 Jul 2023 02:20:33 +0000 Claudia Kruse | Creative Director https://claudiakruse.com/C-Beyond ILIA BEAUTY:C Beyond:The Power of Three Inspired by the iconic Eames short, Powers of Ten, we hero the microscopic beginnings—and the out-of-this-world effect—of combining three elements: vitamin C, niacinamide, and mineral SPF. Celebrating a chemistry greater than the sum of its parts. A radiant, protective power unlike anything your skin has known. Inviting you to expand your mind—and C Beyond. <img width="3735" height="4679" width_o="3735" height_o="4679" data-src="https://freight.cargo.site/t/original/i/f139be63db29924938d159f09b7324007e610dc48fc9f94ec13fcd9596884d76/10621-G2-0008-1_R2_RGB.jpg" data-mid="185815480" border="0" src="https://freight.cargo.site/w/1000/i/f139be63db29924938d159f09b7324007e610dc48fc9f94ec13fcd9596884d76/10621-G2-0008-1_R2_RGB.jpg" /> ↓ campaign video&nbsp; &nbsp;↓ photography photography by Clara Balzarycreative directors Marie Bliss Delpy &amp; Ariella Gogolmakeup by John McKaystyling by Shawn Lakin&nbsp;hair by Amber Duarte <img width="3898" height="5849" width_o="3898" height_o="5849" data-src="https://freight.cargo.site/t/original/i/fb16bfab25733e30a6786c9855a2deca91767a14c35b1630a2d5c7163ae97259/1062-G5-0007_R3_RGB.jpg" data-mid="185815483" border="0" src="https://freight.cargo.site/w/1000/i/fb16bfab25733e30a6786c9855a2deca91767a14c35b1630a2d5c7163ae97259/1062-G5-0007_R3_RGB.jpg" /><img width="2700" height="3392" width_o="2700" height_o="3392" data-src="https://freight.cargo.site/t/original/i/af38e3dbbb4c5b3b6b53e24a770a54df6ffff7e857a3c8f79aee39749d475916/10621-E4-0008-1_R2_RGB_smaller.jpg" data-mid="185815478" border="0" src="https://freight.cargo.site/w/1000/i/af38e3dbbb4c5b3b6b53e24a770a54df6ffff7e857a3c8f79aee39749d475916/10621-E4-0008-1_R2_RGB_smaller.jpg" /> <img width="9640" height="7669" width_o="9640" height_o="7669" data-src="https://freight.cargo.site/t/original/i/2022eb94315be5fed8fc2ff69d65bbb649a06adc581835c0905eaa92dc9459be/1062-C12-0009_R3_RGB.jpg" data-mid="185815481" border="0" src="https://freight.cargo.site/w/1000/i/2022eb94315be5fed8fc2ff69d65bbb649a06adc581835c0905eaa92dc9459be/1062-C12-0009_R3_RGB.jpg" /> <img width="4674" height="3702" width_o="4674" height_o="3702" data-src="https://freight.cargo.site/t/original/i/ac519aa5b46f6f62180bfa18775e548f37dfcab065706bc34a779cbaf0324604/10621-E6-0008_R2_RGBsmall.jpg" data-mid="185815479" border="0" src="https://freight.cargo.site/w/1000/i/ac519aa5b46f6f62180bfa18775e548f37dfcab065706bc34a779cbaf0324604/10621-E6-0008_R2_RGBsmall.jpg" /> <img width="7682" height="9616" width_o="7682" height_o="9616" data-src="https://freight.cargo.site/t/original/i/d50fe69f8a57b89fb6f4880743589a1117442abb14d4538ebce33589019dee26/10621-D3-0001-1_R4_RGB.jpg" data-mid="185815484" border="0" src="https://freight.cargo.site/w/1000/i/d50fe69f8a57b89fb6f4880743589a1117442abb14d4538ebce33589019dee26/10621-D3-0001-1_R4_RGB.jpg" /> <img width="3728" height="4678" width_o="3728" height_o="4678" data-src="https://freight.cargo.site/t/original/i/703fca3e8c6264b6415b10d546b5995fe1fe65b82ffb5f04fc3bcc69c436e6f2/10621-A1-0003-1_R2_RGB.jpg" data-mid="185815477" border="0" src="https://freight.cargo.site/w/1000/i/703fca3e8c6264b6415b10d546b5995fe1fe65b82ffb5f04fc3bcc69c436e6f2/10621-A1-0003-1_R2_RGB.jpg" /> https://claudiakruse.com/Give-Violet Mon, 06 Feb 2017 23:40:03 +0000 Claudia Kruse | Creative Director https://claudiakruse.com/Give-Violet VIOLET GREY: For our first holiday campaign, we curated gift sets by archetype - i.e. The Boss, The Decadent and The Natural - knowing full well that our woman embodies every title at different moments throughout the day. We messaged each set with an apt description of the woman one might be shopping for, as well as parallel campaign language that spoke to giving her “beauty moments” over everyday, material items. In addition to e-commerce and social, we brought this campaign to life with a direct mail Newspaper, which landed in 50k households, 30 partner locations, in store and in every online order. The #GiveViolet campaign resulted in our highest sales to date and garnered over 1 million social impressions. <img width="1612" height="2175" width_o="1612" height_o="2175" data-src="https://freight.cargo.site/t/original/i/a52a93b10f00412844b8fc5c5bc8f98871dd91eb9fb30d69a20168077faa705e/01.jpg" data-mid="1226458" border="0" src="https://freight.cargo.site/w/1000/i/a52a93b10f00412844b8fc5c5bc8f98871dd91eb9fb30d69a20168077faa705e/01.jpg" /> ↓ printed broadsheet <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/ba8eb9c3e9f2164553c3fc8151bc2f6fdd17176750fe253fa9cd9454f060a206/8.jpg" data-mid="1226412" border="0" src="https://freight.cargo.site/w/1000/i/ba8eb9c3e9f2164553c3fc8151bc2f6fdd17176750fe253fa9cd9454f060a206/8.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/94fb6008feec3f1b25ecd9a3aca4fcdd96e8738cb1e871bd85b8bbec4e926cc7/17.jpg" data-mid="1226410" border="0" src="https://freight.cargo.site/w/1000/i/94fb6008feec3f1b25ecd9a3aca4fcdd96e8738cb1e871bd85b8bbec4e926cc7/17.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/5fb4dcc2648b0a88508c62f0eacfdc3581f4a830ed42feb52e109a626e903600/5l.jpg" data-mid="1226414" border="0" src="https://freight.cargo.site/w/1000/i/5fb4dcc2648b0a88508c62f0eacfdc3581f4a830ed42feb52e109a626e903600/5l.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/9c7cb7adae576abcf8ca81d9e79be5105fc528d510cde75f87ced39e565e21e0/6.jpg" data-mid="1226411" border="0" src="https://freight.cargo.site/w/1000/i/9c7cb7adae576abcf8ca81d9e79be5105fc528d510cde75f87ced39e565e21e0/6.jpg" /> <img width="3225" height="2175" width_o="3225" height_o="2175" data-src="https://freight.cargo.site/t/original/i/f551bf6528b112028acfeca2828ca7dd24844d2974e7da6344844e06704784a4/11.jpg" data-mid="1226413" border="0" src="https://freight.cargo.site/w/1000/i/f551bf6528b112028acfeca2828ca7dd24844d2974e7da6344844e06704784a4/11.jpg" /> ↓ photography/social&nbsp; <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/c5100863420e000d12a572673fbf17bbba72881824c9cf3479925944ea53756a/89605e689b70a5db-VG_HOL_05_SPA_QUEEN_300-1.jpg" data-mid="1226688" border="0" src="https://freight.cargo.site/w/1000/i/c5100863420e000d12a572673fbf17bbba72881824c9cf3479925944ea53756a/89605e689b70a5db-VG_HOL_05_SPA_QUEEN_300-1.jpg" /> <img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/7d8411fc26529f80b18ab1252f1fb83c4f0cc31d3594525bf07321b63111b0cc/7e0b0831db716340-VG_HOL_12_STILL_LIFE_117.jpg" data-mid="1226682" border="0" src="https://freight.cargo.site/w/1000/i/7d8411fc26529f80b18ab1252f1fb83c4f0cc31d3594525bf07321b63111b0cc/7e0b0831db716340-VG_HOL_12_STILL_LIFE_117.jpg" /> <img width="1180" height="1180" width_o="1180" height_o="1180" data-src="https://freight.cargo.site/t/original/i/f4881d63cb90d8832b2de13c65fb8b4f6e265bde2cc8a6e59657a59718b53d4f/GiveViolet-TheDeskToDinnerSet.gif" data-mid="1226698" border="0" src="https://freight.cargo.site/w/1000/i/f4881d63cb90d8832b2de13c65fb8b4f6e265bde2cc8a6e59657a59718b53d4f/GiveViolet-TheDeskToDinnerSet.gif" /><img width="1067" height="1600" width_o="1067" height_o="1600" data-src="https://freight.cargo.site/t/original/i/46046f32b8d259608dbde5eedb9cb94c68b997087deaa169c07cf0174ebc7b8e/50aa370ec2df371a-VG_HOL_04_BOSS_127.jpg" data-mid="1226684" border="0" src="https://freight.cargo.site/w/1000/i/46046f32b8d259608dbde5eedb9cb94c68b997087deaa169c07cf0174ebc7b8e/50aa370ec2df371a-VG_HOL_04_BOSS_127.jpg" /><img width="1180" height="1180" width_o="1180" height_o="1180" data-src="https://freight.cargo.site/t/original/i/69ade6460ca5e4c41a5bee67c9e33a0a2323c3a2570f797fe4d82a650661a69d/GiveViolet-TheCrimsonRedMatchingLipsTipsSet-1.gif" data-mid="1226697" border="0" src="https://freight.cargo.site/w/1000/i/69ade6460ca5e4c41a5bee67c9e33a0a2323c3a2570f797fe4d82a650661a69d/GiveViolet-TheCrimsonRedMatchingLipsTipsSet-1.gif" /> <img width="4200" height="6300" width_o="4200" height_o="6300" data-src="https://freight.cargo.site/t/original/i/f4c988e01bb86186ffa9f3f504800b716e17882cafb006e802c1aa0165e5f108/VG_HOL_08_DECADENT_059.jpg" data-mid="1226754" border="0" src="https://freight.cargo.site/w/1000/i/f4c988e01bb86186ffa9f3f504800b716e17882cafb006e802c1aa0165e5f108/VG_HOL_08_DECADENT_059.jpg" /><img width="1180" height="1180" width_o="1180" height_o="1180" data-src="https://freight.cargo.site/t/original/i/034efe4fc1ce6747df9c6928af770d1460d431c534fad774b567af8100a47266/GiveViolet-TheGoldenEyeSet.gif" data-mid="1226699" border="0" src="https://freight.cargo.site/w/1000/i/034efe4fc1ce6747df9c6928af770d1460d431c534fad774b567af8100a47266/GiveViolet-TheGoldenEyeSet.gif" /><img width="3333" height="5000" width_o="3333" height_o="5000" data-src="https://freight.cargo.site/t/original/i/3621f5b95408b5384fac53879e6b6ec92e905e031814f764387b1b000069ebb8/VG_HOL_05_SPA_QUEEN_162.jpg" data-mid="1226752" border="0" src="https://freight.cargo.site/w/1000/i/3621f5b95408b5384fac53879e6b6ec92e905e031814f764387b1b000069ebb8/VG_HOL_05_SPA_QUEEN_162.jpg" /> ↓ social<img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/93ca836bb086c5b655154bdbd3622ee356766297b6e5e50cf58a32babd5c8292/mobile-giveviolet.jpg" data-mid="1227953" border="0" src="https://freight.cargo.site/w/1000/i/93ca836bb086c5b655154bdbd3622ee356766297b6e5e50cf58a32babd5c8292/mobile-giveviolet.jpg" />↓ emails <img width="2620" height="5000" width_o="2620" height_o="5000" data-src="https://freight.cargo.site/t/original/i/826b0319588dafcb5079b7364b67f8d2f8c924007a3d8d3750c551b6c53e24eb/emails.jpg" data-mid="1228082" border="0" src="https://freight.cargo.site/w/1000/i/826b0319588dafcb5079b7364b67f8d2f8c924007a3d8d3750c551b6c53e24eb/emails.jpg" />↓ retail window video used in social https://claudiakruse.com/Beauty-Lessons Mon, 06 Feb 2017 23:40:03 +0000 Claudia Kruse | Creative Director https://claudiakruse.com/Beauty-Lessons VIOLET GREY:Violet Grey’s digital publication, THE VIOLET FILES, is dedicated to documenting Hollywood beauty culture in collaboration with celebrated storytellers in fashion and film. From exclusive cover stories on film industry luminaries to beauty tutorials by the industry’s leading experts and artists, THE VIOLET FILES and its discerning network of contributors OFFER a compelling glimpse into Hollywood beauty through the written word and a modern, editorial lens.In order to keep up with our publishing cadence, we partnered up with one of our favorite photographers, Guy Arouch, and spent the day shooting a few models going about their beauty riturals, and got some great images to use for content. We used these photographs in The Violet Files throughout the season in stories filed under Beauty Lessons, Routines, and Top Flight. We also used them to promote our emails and on our social channels. ↓ editorial file/photography (click to read story) filed under beauty lessons: How to Blush <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/f4521d35d4964a3e9f78cd2632845cec8965639b048f926e2ab85198e7258598/19115_AP_VIO_07_538_RGB.jpg" data-mid="1222515" border="0" src="https://freight.cargo.site/w/1000/i/f4521d35d4964a3e9f78cd2632845cec8965639b048f926e2ab85198e7258598/19115_AP_VIO_07_538_RGB.jpg" /> ↓ editorial file/photography (click to read story) filed under beauty lessons: Accentuating the Eye <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/b45c81ab5e5734d348697ab9ff9aca45768c1ff0566a5843e5b22f4a091cf4ce/19101_GA_VIO_02_F_459_RGB.jpg" data-mid="1222530" border="0" src="https://freight.cargo.site/w/1000/i/b45c81ab5e5734d348697ab9ff9aca45768c1ff0566a5843e5b22f4a091cf4ce/19101_GA_VIO_02_F_459_RGB.jpg" /> ↓ photography <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/57e28cf8bf89054b951739665d3bbc7386a5670a377b6d5cc092d82e88786f53/19103_GA_VIO_13_J_058_RGB.jpg" data-mid="1222519" border="0" src="https://freight.cargo.site/w/1000/i/57e28cf8bf89054b951739665d3bbc7386a5670a377b6d5cc092d82e88786f53/19103_GA_VIO_13_J_058_RGB.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/2fee6cc9a3af2b64a8f0d091972ff6d4cc67da33df705afd620a0d1ea5b0e6f0/19101_GA_VIO_01_D_124_RGB.jpg" data-mid="1222534" border="0" src="https://freight.cargo.site/w/1000/i/2fee6cc9a3af2b64a8f0d091972ff6d4cc67da33df705afd620a0d1ea5b0e6f0/19101_GA_VIO_01_D_124_RGB.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/18c5ec1ed3de7a2a9a360c912f0fbfcfec6ab25dfe4fb9dcb54c7150012c5419/19103_GA_VIO_01_07_349_RGB.jpg" data-mid="1222531" border="0" src="https://freight.cargo.site/w/1000/i/18c5ec1ed3de7a2a9a360c912f0fbfcfec6ab25dfe4fb9dcb54c7150012c5419/19103_GA_VIO_01_07_349_RGB.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/183783248262311bcf55b02374258ba24bc57d95124a0acbebd004497dc8eb4b/19103_GA_VIO_05_C_090_RGB.jpg" data-mid="1222526" border="0" src="https://freight.cargo.site/w/1000/i/183783248262311bcf55b02374258ba24bc57d95124a0acbebd004497dc8eb4b/19103_GA_VIO_05_C_090_RGB.jpg" /> ↓ editorial file/photography (click to read story) filed under beauty lessons: Solutions for Color Treated Hair <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/72c9d8727888530d520fb9c80707c5a5948cb3df790d9e712a90eec3ff362202/19095_GA_VIO_E_047.jpg" data-mid="1222532" border="0" src="https://freight.cargo.site/w/1000/i/72c9d8727888530d520fb9c80707c5a5948cb3df790d9e712a90eec3ff362202/19095_GA_VIO_E_047.jpg" />↓ editorial file/photography (click to read story)filed under beauty lessons: Lessons on Safe Sunning <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/beab00d5e3598fd653d94f8a52e5e1fbae5e502df24a665399296f940d4c33e8/19107_GA_VIO_01_N_333_RGB.jpg" data-mid="1222513" border="0" src="https://freight.cargo.site/w/1000/i/beab00d5e3598fd653d94f8a52e5e1fbae5e502df24a665399296f940d4c33e8/19107_GA_VIO_01_N_333_RGB.jpg" /> ↓ editorial file/photography (click to read story) filed under top flight: Fall Cosmetic Wardrobe Updates &nbsp; <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a0a9b561282f89afe2abd438051726629b0fdc846218a28661ec9cd7c59a3c21/19103_GA_VIO_11_N_13_Color.jpg" data-mid="1222516" border="0" src="https://freight.cargo.site/w/1000/i/a0a9b561282f89afe2abd438051726629b0fdc846218a28661ec9cd7c59a3c21/19103_GA_VIO_11_N_13_Color.jpg" />↓ editorial file/photography (click to read story) filed under beauty lessons: A Deep Dive in Oils <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/5ebf9ac24ac2f983a21561dedb24157cb2fa07474c70d813ee24e0913ad2ce9f/19129_AP_VIO_02_082_RGB.jpg" data-mid="1222514" border="0" src="https://freight.cargo.site/w/1000/i/5ebf9ac24ac2f983a21561dedb24157cb2fa07474c70d813ee24e0913ad2ce9f/19129_AP_VIO_02_082_RGB.jpg" /> ↓ editorial file/photography (click to read story) filed under top flight: Best Methods to Hydrate Skin <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/7c46179ab73af0ca417b83d10dd0632029b8a15a0c04ec8de4bb50b7bb369383/19095_GA_VIO_A_153.jpg" data-mid="1222535" border="0" src="https://freight.cargo.site/w/1000/i/7c46179ab73af0ca417b83d10dd0632029b8a15a0c04ec8de4bb50b7bb369383/19095_GA_VIO_A_153.jpg" /> ↓ editorial file/photography (click to read story) filed under top flight: New Year‘s Eve Skin Care Prep <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2a3175a040fa9bfc7e0e56603d3b56778bc539a5fb450e91cf2012fd67ebb9dd/19103_GA_VIO_03_10_181_RGB.jpg" data-mid="1222523" border="0" src="https://freight.cargo.site/w/1000/i/2a3175a040fa9bfc7e0e56603d3b56778bc539a5fb450e91cf2012fd67ebb9dd/19103_GA_VIO_03_10_181_RGB.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c58c4e7ee4edbabb3466b1e6b25b1eb19b32b07be2f2b260e0f76e9d56f93d4c/19103_GA_VIO_04_10_182_RGB.jpg" data-mid="1222524" border="0" src="https://freight.cargo.site/w/1000/i/c58c4e7ee4edbabb3466b1e6b25b1eb19b32b07be2f2b260e0f76e9d56f93d4c/19103_GA_VIO_04_10_182_RGB.jpg" /> ↓ editorial file/photography (click to read story) filed under beauty lessons:Quick Fix Beauty Essentials <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/78c8ec61103f2fe8093faa24d7c8a37310c73cb2b813d25fb04db0c45be6a93b/19103_GA_VIO_09_F_166_RGB.jpg" data-mid="1222520" border="0" src="https://freight.cargo.site/w/1000/i/78c8ec61103f2fe8093faa24d7c8a37310c73cb2b813d25fb04db0c45be6a93b/19103_GA_VIO_09_F_166_RGB.jpg" /> ↓ editorial file/photography (click to read story) filed under top flight:Tom Ford Favorites <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/e25cde6ff1a56cbb5e98bbf7f3582e505432bbbc39da061fcf187e4d4eb7a546/19103_GA_VIO_10_F_408_RGB.jpg" data-mid="1222521" border="0" src="https://freight.cargo.site/w/1000/i/e25cde6ff1a56cbb5e98bbf7f3582e505432bbbc39da061fcf187e4d4eb7a546/19103_GA_VIO_10_F_408_RGB.jpg" /> ↓ social<img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/96e626d225d0572101d428cce0c9980fdda5eb59a398fe59fc2764403fc9be3b/44.jpg" data-mid="1225747" border="0" src="https://freight.cargo.site/w/1000/i/96e626d225d0572101d428cce0c9980fdda5eb59a398fe59fc2764403fc9be3b/44.jpg" />↓ emails <img width="4100" height="3838" width_o="4100" height_o="3838" data-src="https://freight.cargo.site/t/original/i/1a4f1a95af29094fc872bfda068b61dfabb5939caffaabc808abb9bf8a4db3fb/emails.jpg" data-mid="1226242" border="0" src="https://freight.cargo.site/w/1000/i/1a4f1a95af29094fc872bfda068b61dfabb5939caffaabc808abb9bf8a4db3fb/emails.jpg" />&nbsp; https://claudiakruse.com/Approved-by-the-Violet-Code Mon, 06 Feb 2017 23:51:27 +0000 Claudia Kruse | Creative Director https://claudiakruse.com/Approved-by-the-Violet-Code VIOLET GREY: Whether inspired by a brand launch or our love for an industry icon, our campaigns tell authentic stories through the lens of Hollywood culture. We tailor our communication to each touchpoint, and engage our influencers upfront to create a measurable allure. For the launch of Chanel on Violet Grey we aimed to create a social campaign that mirrored the style of Coco herself - classic, with hint of mystery. The typewriter campaign was created to garner intrigue around the launch&nbsp; - and was posted alongside additional content such as Violet Grey Rules. The framework of the #Dear______ hashtag is an evergreen one for Violet Grey - it will be used to create conversations around brands and influencers within the industry. ↓ editorial file ↓ editorial file The new invention1937 — 2017 <img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/d7dc664d650706a56cdc3a3ac9d69ed1a9b6daa49ede783310051b12872498ca/xoci18awxdk-matthew-henry.jpg" data-mid="1095725" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/d7dc664d650706a56cdc3a3ac9d69ed1a9b6daa49ede783310051b12872498ca/xoci18awxdk-matthew-henry.jpg" /> The Other Earth2014 <img width="4896" height="3264" width_o="4896" height_o="3264" data-src="https://freight.cargo.site/t/original/i/9124de137ed7278b6111224ea17982bb3ac96eba86981853863202a0bb978340/2xvnv8gj3zk-samuel-zeller.jpg" data-mid="1095724" border="0" src="https://freight.cargo.site/w/1000/i/9124de137ed7278b6111224ea17982bb3ac96eba86981853863202a0bb978340/2xvnv8gj3zk-samuel-zeller.jpg" /> The Diversity of Worlds2017 — 2019 <img width="4870" height="3247" width_o="4870" height_o="3247" data-src="https://freight.cargo.site/t/original/i/b2e8d310efaf43ef58da605ca0b2729acb4da51e60422c01be6033d76046f150/kczzaboax9y-samuel-zeller.jpg" data-mid="1095720" border="0" src="https://freight.cargo.site/w/1000/i/b2e8d310efaf43ef58da605ca0b2729acb4da51e60422c01be6033d76046f150/kczzaboax9y-samuel-zeller.jpg" /> stimulus to nationalism 2014 <img width="1250" height="1250" width_o="1250" height_o="1250" data-src="https://freight.cargo.site/t/original/i/4d500ea30c1910d87504f18934a0ba0dd4ad0187fdb350b75c81d0e694beb7bc/f12.jpg" data-mid="1095723" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/4d500ea30c1910d87504f18934a0ba0dd4ad0187fdb350b75c81d0e694beb7bc/f12.jpg" /> Prospects of the Race 2017 — Libero Worlds Innumerable — MankindsIt is better to be destroyed than to triumph in slaying the spirit. Such as it is, the spirit that we have achieved is fair; and it is indestructibly woven into the tissue of the cosmos. We die praising the universe in which at least such an achievement as ours can be.&nbsp; https://claudiakruse.com/Chanel Mon, 06 Feb 2017 23:51:27 +0000 Claudia Kruse | Creative Director https://claudiakruse.com/Chanel Whether inspired by a brand launch or our love for an industry icon, our campaigns tell authentic stories through the lens of Hollywood culture. We tailor our communication to each touchpoint, and engage our influencers upfront to create a measurable allure. For the launch of Chanel on Violet Grey we aimed to create a social campaign that mirrored the style of Coco herself - classic, with hint of mystery. The typewriter campaign was created to garner intrigue around the launch&nbsp; - and was posted alongside additional content such as Violet Grey Rules. The framework of the #Dear______ hashtag is an evergreen one for Violet Grey - it will be used to create conversations around brands and influencers within the industry. ↓ social <img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/d5cfb90f09d0ad61513a16dd7486f4f990ef24447369caabe39591add096b067/chanel-mobile1.jpg" data-mid="1990632" border="0" src="https://freight.cargo.site/w/1000/i/d5cfb90f09d0ad61513a16dd7486f4f990ef24447369caabe39591add096b067/chanel-mobile1.jpg" /> <img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/35c7b9444427749e014412f410534034565c653633516b2bded58caf03158c6a/chanel-mobile2.jpg" data-mid="1990633" border="0" src="https://freight.cargo.site/w/1000/i/35c7b9444427749e014412f410534034565c653633516b2bded58caf03158c6a/chanel-mobile2.jpg" /> <img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/b91c7d7290e96d42ae200d29fd0b2e41ec6553191a1c34c7c09db57cb767d509/chanel-mobile3.jpg" data-mid="1990634" border="0" src="https://freight.cargo.site/w/1000/i/b91c7d7290e96d42ae200d29fd0b2e41ec6553191a1c34c7c09db57cb767d509/chanel-mobile3.jpg" /> Chanel represents the apex of luxury beauty. Violet Grey felt they had arrived when Chanel agreed to enter this new relationship. We created a special placement for it at the boutique, and editorial exposure through our digital environment, social media channels and media partners.&nbsp;&nbsp; ↓ editorial file <img width="1500" height="9619" width_o="1500" height_o="9619" data-src="https://freight.cargo.site/t/original/i/70b877ec736249098192de6489dd981303dbed3c7bae1ed2ce0d10aa5656a58e/chanel-email.jpg" data-mid="1990631" border="0" src="https://freight.cargo.site/w/1000/i/70b877ec736249098192de6489dd981303dbed3c7bae1ed2ce0d10aa5656a58e/chanel-email.jpg" /> The Violet Files presents decadent suggestions for creative ways to make the most of the ultra-rare king-size Chanel N°5 Grand Extrait Parfum. ↓ editorial file <img width="1500" height="8916" width_o="1500" height_o="8916" data-src="https://freight.cargo.site/t/original/i/a57ca11f5648542ba7e3e7633c5ba232f22feb3d9b411753d8c6e027d00b1fa3/screencapture-violetgrey-violet-files-top-flight-how-to-use-30-oz-of-chanel-no-5-1501692280642.png" data-mid="1991468" border="0" src="https://freight.cargo.site/w/1000/i/a57ca11f5648542ba7e3e7633c5ba232f22feb3d9b411753d8c6e027d00b1fa3/screencapture-violetgrey-violet-files-top-flight-how-to-use-30-oz-of-chanel-no-5-1501692280642.png" />↓ social <img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/8914f9ced7f7e1eaee263a20e60fd908277929d45463345e188247ecb05e7b03/chanel-mobile6.jpg" data-mid="1990638" border="0" src="https://freight.cargo.site/w/1000/i/8914f9ced7f7e1eaee263a20e60fd908277929d45463345e188247ecb05e7b03/chanel-mobile6.jpg" /> <img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/34fe8d859fd097a99024a2a7f86e137d9dd99f9f687f97ade28574f3e3ca83ca/chanel-mobile7.jpg" data-mid="1990639" border="0" src="https://freight.cargo.site/w/1000/i/34fe8d859fd097a99024a2a7f86e137d9dd99f9f687f97ade28574f3e3ca83ca/chanel-mobile7.jpg" /> <img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/bbe5207e6bee3d60f40c87143416151c12d25304330a227a714361822d4970e9/chanel-mobile8.jpg" data-mid="1990640" border="0" src="https://freight.cargo.site/w/1000/i/bbe5207e6bee3d60f40c87143416151c12d25304330a227a714361822d4970e9/chanel-mobile8.jpg" /> https://claudiakruse.com/The-Mother-of-All-Dragons Sun, 23 Jul 2023 01:49:08 +0000 Claudia Kruse | Creative Director https://claudiakruse.com/The-Mother-of-All-Dragons VIOLET GREY: filed under cover story:The Mother of All Dragons Lands in Los Angeles Emilia Clarke At Violet Grey, we create content that is luxurious, irreverent, original, sophisticated and modern––while interweaving a desirable commerce experience. We are inspired by the luxury and lost glamour of old Hollywood. This cover story on Emilia Clarke is a 360 campaign which involves a few editorial pieces on The Violet Files (the cover story and a tutorial which interweaves the products used on her), a behind the scenes video in the legendary Hollywood producer Robert Evans’ home, and social to launch the campaign.&nbsp; <img width="887" height="929" width_o="887" height_o="929" data-src="https://freight.cargo.site/t/original/i/ae991c850c07a547fdb047a2295d726a2f5b56030a6b497d0a7da73fdf279e79/08.jpg" data-mid="185814822" border="0" src="https://freight.cargo.site/w/887/i/ae991c850c07a547fdb047a2295d726a2f5b56030a6b497d0a7da73fdf279e79/08.jpg" />This shoot is inspired by the films Casino starring Sharon Stone and Scarface starring Michelle Pfeiffer. ↓ social <img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/3c078376ea51948d5ca45510676e2b93c12d7b80852fccf032d1c3ff33cd2431/emilia.jpg" data-mid="185814829" border="0" src="https://freight.cargo.site/w/1000/i/3c078376ea51948d5ca45510676e2b93c12d7b80852fccf032d1c3ff33cd2431/emilia.jpg" /><img width="3462" height="2116" width_o="3462" height_o="2116" data-src="https://freight.cargo.site/t/original/i/82c3eaa141894d5c88002476cbf3449b9ba71c0083314e905d3f2805f48860c2/emilia2.jpg" data-mid="185814830" border="0" src="https://freight.cargo.site/w/1000/i/82c3eaa141894d5c88002476cbf3449b9ba71c0083314e905d3f2805f48860c2/emilia2.jpg" /> ↓ behind the scenes video/social/digital file&nbsp; ↓ editorial file/digital filed under violet look:The Decadent Bronze Eye <img width="2116" height="14362" width_o="2116" height_o="14362" data-src="https://freight.cargo.site/t/original/i/c2fe3399cab29a4850f88c87e282ef103e003f7723454f34fc8395ebaf713f48/FireShot-Capture-19---The-Decadent-Bronze-Eye-I-The-Violet-F_---https___www.violetgrey.com_violet-.jpg" data-mid="185814828" border="0" src="https://freight.cargo.site/w/1000/i/c2fe3399cab29a4850f88c87e282ef103e003f7723454f34fc8395ebaf713f48/FireShot-Capture-19---The-Decadent-Bronze-Eye-I-The-Violet-F_---https___www.violetgrey.com_violet-.jpg" />&nbsp;↓ photography photography by Naj Jamaiwritten by Christine Whitneymakeup by Dottie styling by Petra Flannerynails by Ashlie Johnson <img width="2500" height="3334" width_o="2500" height_o="3334" data-src="https://freight.cargo.site/t/original/i/12e81a2883dd69cec111cf424b24a9e3276a7bd47c1851962c36fa809294f290/04.jpg" data-mid="185814823" border="0" src="https://freight.cargo.site/w/1000/i/12e81a2883dd69cec111cf424b24a9e3276a7bd47c1851962c36fa809294f290/04.jpg" /><img width="2500" height="3334" width_o="2500" height_o="3334" data-src="https://freight.cargo.site/t/original/i/8289afa41cb03ac78d7c173866692e98b2af5b41cf7ffc3f902b8531970360cc/09.jpg" data-mid="185814819" border="0" src="https://freight.cargo.site/w/1000/i/8289afa41cb03ac78d7c173866692e98b2af5b41cf7ffc3f902b8531970360cc/09.jpg" /> <img width="2016" height="2020" width_o="2016" height_o="2020" data-src="https://freight.cargo.site/t/original/i/ccff13557abb3e767ebbc07a84be34ae6312601cdb69cbca79f8005050e28979/02.jpg" data-mid="185814826" border="0" src="https://freight.cargo.site/w/1000/i/ccff13557abb3e767ebbc07a84be34ae6312601cdb69cbca79f8005050e28979/02.jpg" /> <img width="1500" height="1360" width_o="1500" height_o="1360" data-src="https://freight.cargo.site/t/original/i/16ad66f430fb76185365875bf52cd14679baf72e3a131406b9ace461fe9c8a88/01.jpg" data-mid="185814827" border="0" src="https://freight.cargo.site/w/1000/i/16ad66f430fb76185365875bf52cd14679baf72e3a131406b9ace461fe9c8a88/01.jpg" /> <img width="2500" height="3334" width_o="2500" height_o="3334" data-src="https://freight.cargo.site/t/original/i/3e9f491fd31569bc793c7a5264a67175c08d636bc2dbfa7449f9c593d773984f/07.jpg" data-mid="185814820" border="0" src="https://freight.cargo.site/w/1000/i/3e9f491fd31569bc793c7a5264a67175c08d636bc2dbfa7449f9c593d773984f/07.jpg" /> <img width="1976" height="2964" width_o="1976" height_o="2964" data-src="https://freight.cargo.site/t/original/i/d29c32c50accc77f5397f77bff556ab7c90568a9a1772a3428fa53d904dd752e/03.jpg" data-mid="185814825" border="0" src="https://freight.cargo.site/w/1000/i/d29c32c50accc77f5397f77bff556ab7c90568a9a1772a3428fa53d904dd752e/03.jpg" /> https://claudiakruse.com/6-Ways-to-Wear-Red-Lipstick Mon, 06 Feb 2017 23:51:27 +0000 Claudia Kruse | Creative Director https://claudiakruse.com/6-Ways-to-Wear-Red-Lipstick VIOLET GREY:filed under looks:6 Ways to Wear Red Lipstick Amber Valletta “Coco Chanel was the first to really popularize red lipstick, and she wore it for herself—not for you, not for her man,” says Rachel Goodwin, celebrity makeup artist. Makeup artist Rachel Goodwin celebrates the high-impact red lip through the decades and updates the look in a collection of tutorials created exclusively for The Violet Files. Somewhere between gushing over Winona Ryder’s imperfectly perfect matte red lips of the nineties and the mesmerizing shade of Queen Nefertiti’s crimson mouth, we solidified plans for a photo shoot that would celebrate the power of the ever-iconic red lip. The seemingly simple red lip has managed to make its mark throughout history. “It comes down to this: Red lipstick is bigger than the color. It has a voice,” Goodwin notes. “One that says, ‘You’re confident, you’re sexy’ in one little tube.” Here, Goodwin enlists iconic supermodel Amber Valletta to show off her one-of-a-kind takes on signature red lips from six different decades. <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3bcd18c344aaf88faff9ae60c44af72bc91040de0c6384dd4542a2b375dd872b/14.jpg" data-mid="1531198" border="0" src="https://freight.cargo.site/w/1000/i/3bcd18c344aaf88faff9ae60c44af72bc91040de0c6384dd4542a2b375dd872b/14.jpg" /> ↓ social<img width="1500" height="917" width_o="1500" height_o="917" data-src="https://freight.cargo.site/t/original/i/0cf6f708b8ad54b19156e344bc4088dac0ac7a29c85dcf917fe473fe03484813/amber-mobil.jpg" data-mid="1685453" border="0" src="https://freight.cargo.site/w/1000/i/0cf6f708b8ad54b19156e344bc4088dac0ac7a29c85dcf917fe473fe03484813/amber-mobil.jpg" /> ↓ photography <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b52261e2addd189878a8a11ea2293e6295ddc77cda7773784cacdd3dcad68d1f/04.jpg" data-mid="1531212" border="0" src="https://freight.cargo.site/w/1000/i/b52261e2addd189878a8a11ea2293e6295ddc77cda7773784cacdd3dcad68d1f/04.jpg" /><img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9ac9a5a51be35940c64e1214d4896565ae5667ef8a760002d4f5f98973f14feb/09.jpg" data-mid="1531201" border="0" src="https://freight.cargo.site/w/1000/i/9ac9a5a51be35940c64e1214d4896565ae5667ef8a760002d4f5f98973f14feb/09.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b82700aaca138779de09310513adefacdae8dfb1d5fce7bb2bbb65b98651bc8a/11.jpg" data-mid="1531203" border="0" src="https://freight.cargo.site/w/1000/i/b82700aaca138779de09310513adefacdae8dfb1d5fce7bb2bbb65b98651bc8a/11.jpg" /> <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1422ed3fb7ce2b6cdb36ed99fbb9a36544b68f149914d995951352b3215eee0d/01.jpg" data-mid="1531209" border="0" src="https://freight.cargo.site/w/1000/i/1422ed3fb7ce2b6cdb36ed99fbb9a36544b68f149914d995951352b3215eee0d/01.jpg" /> filed under looks:6 Ways to Wear Red Lipstick Amber Valletta ↓ editorial file/digital <img width="2116" height="14362" width_o="2116" height_o="14362" data-src="https://freight.cargo.site/t/original/i/c2fe3399cab29a4850f88c87e282ef103e003f7723454f34fc8395ebaf713f48/FireShot-Capture-19---The-Decadent-Bronze-Eye-I-The-Violet-F_---https___www.violetgrey.com_violet-.jpg" data-mid="1531194" border="0" src="https://freight.cargo.site/w/1000/i/c2fe3399cab29a4850f88c87e282ef103e003f7723454f34fc8395ebaf713f48/FireShot-Capture-19---The-Decadent-Bronze-Eye-I-The-Violet-F_---https___www.violetgrey.com_violet-.jpg" /><img width="1500" height="11309" width_o="1500" height_o="11309" data-src="https://freight.cargo.site/t/original/i/e2eb1c2adb294733fad7384994f0d13ebb9e64891afc244a2030be1cc5ae9522/amber-story.jpg" data-mid="1685451" border="0" src="https://freight.cargo.site/w/1000/i/e2eb1c2adb294733fad7384994f0d13ebb9e64891afc244a2030be1cc5ae9522/amber-story.jpg" /> ↓ email <img width="1000" height="4349" width_o="1000" height_o="4349" data-src="https://freight.cargo.site/t/original/i/f767f410c7a0522e46907e20410b9349e36c58e1a78cc78f124c6432a16863be/amber-email.jpg" data-mid="1685452" border="0" src="https://freight.cargo.site/w/1000/i/f767f410c7a0522e46907e20410b9349e36c58e1a78cc78f124c6432a16863be/amber-email.jpg" />