VIOLET GREY:
We launched the Violet Grey Cover Story “The Genius of Pat McGrath” with a social campaign worthy of the profile’s two subjects.
This hashtag-generated campaign inspired users to nominate the #NoOrdinaryWoman in their life to let them know how absolutely extraordinary they are.
We debuted the campaign by defining what a #NoOrdinaryWoman is on our social channels, then nominating influencers who embodied the definition. They in return nominated those they deemed #NoOrdinaryWoman.
The ripple effect has been infectious, receiving over 1 million social impressions.
filed under the genius of Pat McGrath:
No Ordinary Woman
Kim Kardashian West
We launched the Violet Grey Cover Story “The Genius of Pat McGrath” with a social campaign worthy of the profile’s two subjects.
This hashtag-generated campaign inspired users to nominate the #NoOrdinaryWoman in their life to let them know how absolutely extraordinary they are.
We debuted the campaign by defining what a #NoOrdinaryWoman is on our social channels, then nominating influencers who embodied the definition. They in return nominated those they deemed #NoOrdinaryWoman.
The ripple effect has been infectious, receiving over 1 million social impressions.
Kim Kardashian West channeling Elizabeth Taylor channeling Cleopatra, as designed by Pat McGrath. Ms. Kardashian West—the most scrutinized woman of our time, as Elizabeth Taylor was in hers—is the model for a re-examination of the Cleopatra tales from 60 and 2,000 years ago.
↓ social
filed under the genius of Pat McGrath:
No Ordinary WomanKim Kardashian West
↓ editorial file/digital
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↓ photography
photography by Ben Hassett
written by Anne Stringfield
makeup by Pat McGrath
