VIOLET GREY:
We launched the Violet Grey Cover Story “The Genius of Pat McGrath” with a social campaign worthy of the profile’s two subjects.
This hashtag-generated campaign inspired users to nominate the #NoOrdinaryWoman in their life to let them know how absolutely extraordinary they are.
We debuted the campaign by defining what a #NoOrdinaryWoman is on our social channels, then nominating influencers who embodied the definition. They in return nominated those they deemed #NoOrdinaryWoman.
The ripple effect has been infectious, receiving over 1 million social impressions.
filed under the genius of Pat McGrath:
No Ordinary Woman
Kim Kardashian West
We launched the Violet Grey Cover Story “The Genius of Pat McGrath” with a social campaign worthy of the profile’s two subjects.
This hashtag-generated campaign inspired users to nominate the #NoOrdinaryWoman in their life to let them know how absolutely extraordinary they are.
We debuted the campaign by defining what a #NoOrdinaryWoman is on our social channels, then nominating influencers who embodied the definition. They in return nominated those they deemed #NoOrdinaryWoman.
The ripple effect has been infectious, receiving over 1 million social impressions.
![](https://freight.cargo.site/t/original/i/ac257c1fd2e076aa053411193e9575b679aa52b82aa532727609c6f483930ad4/01.jpg)
Ms. Kardashian West—the most scrutinized woman of our time, as Elizabeth Taylor was in hers—is the model for a re-examination of the Cleopatra tales from 60 and 2,000 years ago.
↓ social
![](https://freight.cargo.site/t/original/i/574d5a4c704149d92c156cc241ecc411e052bddfd8065af87f1f6ccc66e62ed0/pat1-mobile.jpg)
![](https://freight.cargo.site/t/original/i/556c329f6d394a6e6892a0147a23d3b72956048ad8d7fcea2d6c7e56edc5eb59/pat2-mobile.jpg)
![](https://freight.cargo.site/t/original/i/24b9c1f32885059a1bc36cb3ac7940a39a85fd9f0d250867cb49418fe9e91133/pat3-mobile.jpg)
filed under the genius of Pat McGrath:
No Ordinary WomanKim Kardashian West
↓ editorial file/digital
![]()
![](https://freight.cargo.site/t/original/i/6d7b41bb4edf3f023ddb179139a2f4928f9161de34b6af3aa06eaa36f91e389b/pat-site.jpg)
↓ photography
![](https://freight.cargo.site/t/original/i/803a84045332e21e381dfcb6fbf90783df69b67f3fdc37df2af5ef2b3061a2bc/05.jpg)
photography by Ben Hassett
written by Anne Stringfield
makeup by Pat McGrath
![](https://freight.cargo.site/t/original/i/f2a10a71b4b4c2beb3afda5b8e8edea613a818baaa93a02c9a90a8e2b588d5c6/04.jpg)
![](https://freight.cargo.site/t/original/i/df7e91477af6417f6f78b2617637483583afbeaec1c94e173fb499dcb7eb0fd1/02.jpg)
![](https://freight.cargo.site/t/original/i/316e09ba88ebebd1c949cd6cad8a99f0cf64ed851ba33052598fe27eb9237836/07.jpg)