Whether inspired by a brand launch or our love for an industry icon, our campaigns tell authentic stories through the lens of Hollywood culture.
We tailor our communication to each touchpoint, and engage our influencers upfront to create a measurable allure.
We tailor our communication to each touchpoint, and engage our influencers upfront to create a measurable allure.
For the launch of Chanel on Violet Grey we aimed to create a social campaign that mirrored the style of Coco herself - classic, with hint of mystery.
The typewriter campaign was created to garner intrigue around the launch - and was posted alongside additional content such as Violet Grey Rules.
The framework of the #Dear______ hashtag is an evergreen one for Violet Grey - it will be used to create conversations around brands and influencers within the industry.
The typewriter campaign was created to garner intrigue around the launch - and was posted alongside additional content such as Violet Grey Rules.
The framework of the #Dear______ hashtag is an evergreen one for Violet Grey - it will be used to create conversations around brands and influencers within the industry.
↓ social
Chanel represents the apex of luxury beauty. Violet Grey felt they had arrived when Chanel agreed to enter this new relationship. We created a special placement for it at the boutique, and editorial exposure through our digital environment, social media channels and media partners.
↓ editorial file
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The Violet Files presents decadent suggestions for creative ways to make the most of the ultra-rare king-size Chanel N°5 Grand Extrait Parfum.
↓ editorial file
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↓ social
