VIOLET GREY:

Violet Grey’s digital publication, THE VIOLET FILES, is dedicated to documenting Hollywood beauty culture in collaboration with celebrated storytellers in fashion and film.

From exclusive cover stories on film industry luminaries to beauty tutorials by the industry’s leading experts and artists, THE VIOLET FILES and its discerning network of contributors OFFER a compelling glimpse into Hollywood beauty through the written word and a modern, editorial lens.


In order to keep up with our publishing cadence, we partnered up with one of our favorite photographers, Guy Arouch, and spent the day shooting a few models going about their beauty riturals, and got some great images to use for content.

We used these photographs in The Violet Files throughout the season in stories filed under Beauty Lessons, Routines, and Top Flight.

We also used them to promote our emails and on our social channels.


↓ photography


↓ editorial file/photography
(click to read story)

filed under top flight:

Best Methods to Hydrate Skin


↓ editorial file/photography
(click to read story)


filed under top flight:
New Year‘s Eve Skin Care Prep



↓ social
↓ emails